Once upon a time, back in the summer of ’08, I was contacted by Starbucks via e-mail and invited to join their pilot gold card program. Gold card? Free drinks every now and then? Personalized card? Sure… why not?
As I recall, it took such a long time for my card and package (an example) to arrive that I forgot all about it. When it did arrive, I was so lazy about activating it that when I finally got around to using it in November, the cashier gave me a blank stare and her co-worker informed me that the pilot program had been cancelled or terminated. Oh, sad. I was invited to use it as a regular moneycard and gladly accepted – it’s a rather pretty card.
I nonchalantly mentioned to friends that I got this useless gimmicky Starbucks card and a little time later, I was informed how people were selling their card for hundreds of dollars (kijiji, craigslist). Holy cow. I am normally the packrat but threw out the envelope – you mean to say that by throwing away that gimmicky gold envelope, I lost over a hundred dollars?!
Wrapping up my story, Li’l’ Sis checked out other sales of this card and put my card up for auction last week and the sucker sold for $180. For the “value” of this card being so questionable, I cannot say that I am disappointed.