On Monday, April 6, as a Starbucks Rewards member, I received an email with the following offer.
While my usual Starbucks habit is only about once per week, I increased it to four consecutive days and gave NPY a gift card registered to my account to help me earn more stars. We actually inadvertently took a break on the weekend but renewed our effort on Monday, the last day of the offer.
I can loosely guess at the offer strategy of Starbucks Rewards based on this experience where I was offered 6 bonus stars and NPY – who has a daily Starbucks habit but usually orders an Americano – didn’t receive the tea offer at all, and when it comes times to Star Dash, I have to order more drinks to get the $5 gift card like on the order of six drinks in as many days while I’ve read on forums that others have not been required to make as many purchases.
I’ve delighted in getting bonus stars as the standard Rewards offer of “Buy 12, get one free” takes me a while to accrue free drink. With six bonus stars, temporarily, it was “Buy 2, get one free”.
They got me this time. I went from an average of one drink per week to five in a week. I get marginally better offers than NPY does and we think that since I fell headlong for this offer, the next ones will not be so great and I will abstain and thus NPY pitched in and helped me max out this one. ;D
I’ll be enjoying free drinks for the rest of the month. :)